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| NADIA BUARI - IN DEAR NETWORK COMMERCIAL |
Apex Advertising, a
television commercial production company based in Accra Ghana has received thumbs
up and a congratulatory message from SignUp International which is also a promotions
& Marketing firm for all their creative works in the advertising industry.
The company (SignUp
International) gave this congratulatory message to Apex on their recent TV
commercial for mobile telecommunication-GLO mobile which stars Nadia Buari
called ‘Dear Network’.
According to the
company, Apex had the concept right as always, filming through to the final
output was also very good hence the commercial has everything advertising.
‘If you watch that
commercial, it tells a story, it also exhibits persuasion and finally it has a
message. These are the components of every good commercial’, the PR noted.
He continued: ‘the
story is simple, unsatisfied customer wants to move to a different service and
therefore is saying her good bye with a note on the wall’. This is the reason why
we are saying Apex had it right: ‘if a man and woman is
staying together and one of them is living due to unsatisfied reasons what
happens most of the time is exactly how Apex told the story, a note on the wall
with a simple message- am leaving you’.
He maintained: ‘the
commercial has persuasion because the VO (voice over) tells us the reasons why
the lady is moving away hence if anyone watching is facing such problems with his or her network why wouldn’t they
join’.
In talking about the
message part of it, the PR said, let’s say you met the ending part of it, one
will still understand the commercial because at the tail end of the commercial the
message is repeated in a clear audio- visual effect and in fact you are taught how to move to the new service.
The Public relations
officer gave his final words as, the concept is good, unique and very simple,
editing well cut plus the directing careful shots chosen both on location and
on bench, therefore as a promotions and marketing company - SIGNUP INT we think
in our opinion Apex Advertising deserves a thumbs up for all their hard work
providing quality unique television commercials that entertains and also informs
as well.
SIGNUP International
which is located 10th estate road, kanda estate along the kanda highway is here
to provide for customers and commercial producers the other side of advertising
which is the new media service and they will be doing more of these to boost production
houses morale, hence they are open for any future dealing which will challenge the
ads industry in Ghana to grow better.
Story: www.
18newspaper.com
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