There is no doubt that even a casual look at the new
music videos in Ghana today will tell every novice that music videos have seen
a great evolution. From the hay days where Ghanaian artistes would shoot music
video with the National Theatre or some flowers in the background to the days
where Becca would spend a whopping $50,000 for her music video.
It was appropriate therefore that for the 4th year
running, MTN 4SYTETV VMAs keeps recognizing and patting our creative directors
in the industry on the back to keep their juices flowing.
This year’s edition,
which will celebrate the top music videos in Ghana, has over 19 categories. The
categories include Best Group Video, Best Male Video, Best Female Video, Best
Choreography Video, Best Directed Video, Best Photography Video, Best Gospel
Video, Best Collaboration Video, Best Reggae Video, Best Story Line Video,
Best Edited Video, Best Special Effect Video, Best African Act, Best Hip hop
Video, Best Hiplife Video, Best Hi-life Video, Best Discovery of the Year,
Overall Best Video and the Most Popular Video.
For most music directors and producers, it has been a
nice idea pitching their videos against others.
This Saturday evening, it will be another great night of
celebration of the creme-de-la-creme of the videos we have been enjoying and
applauding in our offices, bedrooms, sitting rooms, restaurants and wherever it
is that we watch them.
Aside from the presence of a large
number of celebrities and nominees, there would be several other surprises. The event
night has been much anticipated and it is going to be a night of glitz, music, dance,
joy to see eagerness, zeal and joy of recognition.
The award presenters have so much swag about them they
will thrill the crowd. Just to wet your appetite, the best duos in the music
industry are on hand to rock the house; talk of VIP, R2bees, Keche, 4x4, Itz
Tiffany and other surprise artistes have also been lined up to liven the night
and make it memorable for patrons alike.
There will be yellow carpet with VIP treatment for the
premium ticket holders this year has had some major improvements with high
standards set and lots of Stars, fame, glamour and pleasurable experiences.
This year’s MTN 4SYTETV Lifetime Achievement Award will be
awarded to a distinguished personality whose contribution to music and society in
all facets is unmistakable. Last year the coveted award went to Ivan Quashigah
and this Saturday the new winner of that award will be unveiled.
MTN 4SYTE VMA is the crowning
of all entertainment balls in Ghana and will see the opening of a new chapter
in the music industry.
For more info and updates kindly follow the official
twitter page of the MTN 4SyteTv MVA ’12 on @4sytetv_mva.
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