Michael Owusu Addo popularly known, as Sarkodie is a master of his time because he always knows what to do to go to
the next level.
Have
you seen the new direction for Sarkodie on social media?
He is more like a Vlogger than a musician
and that is the new way to go.
Elsewhere in the world, big names like Will
Smith and his wife, P.Diddy, others are cashing in big on video contents by taking advantage of been a celebrity with huge numbers.
Will Smith for sometime now has been
producing top video content aside his movies and music for video streaming
services such as Youtube and Facebook Watch.
The future of the Internet is video content
and the fact that the likes of Facebook and Youtube are providing a payment
service system for video content producers, it just makes sense that Sarkodie is
in the video content business now.
Sarkodie is not just uploading music videos
on Youtube and Facebook watch but he creates other video content that engages his fans on a daily basis. The latter is something you hardly see other artistes do.
Sarkodie's videos also give him a new level of branding. He is continuously increasing his reach, engagements, extending his name and
most importantly increasing his top of mind awareness among the new generation.
Think about it, Sarkodie is a decade old in
the music business therefore a fraction of the social media generation might not know his
old music but with his new love for content, you are sure he will be well known
because this new generation is social media driven.
Finally, have you seen the standard
chartered bank logo in his videos on social media recently?
That Sarkodie and Standard Chartered bank brand
partnership proves that going into video content (not just music videos) full time
as an artiste is also another way of racking in revenue from your music both
from digital revenue and brand partnerships.
Way to go Sarkodie, I think that many can
learn from your direction in order to build in constant money because with
digital revenue it only goes up per view on all video content.
If you are an artiste looking for a way to
raise revenue, take your video contents serious and I don’t mean music videos
only.
