In 2018 a new award scheme was introduced
by a group of young men led by one able music entrepreneur Sadiq Abdullah
called 3Music.
The tag for the scheme is “here for the
music’ meaning everything about the music was taken inconsideration hence their
categorization and calendar is very different from the very popular awards
scheme we know.
The 3 Music awards scheme was accepted by
the youth because of the inclusion of social media (New media) and fan army
categorization.
For once, fans felt part of an awards
scheme. As fans we get to be rewarded for supporting an artiste and that
feeling was ‘so cool’ to us.
Now, do you recall that surprise opening
performance from Stonebwoy at the maiden edition of the show last year?
I was there last year; I felt the energy,
the presence and the cheers from all BhimNation fans that were also present at
the event.
That opening performance by Stonebwoy is
tagged as one of the best yet by any awards scheme, just like that Sarkodie’s
opening performance at the 4syteMVAs some years back.
Fast forward to 2019, the 3Music awards is
here again and it is happening of the 30th of March at the same
Fantasy Dome and guess what?
Organizers of the event have confirmed
Shatta Wale leader of the Shatta Movement as the opening act for the event.
Shatta Wale and Stonebwoy are known to be
the two leading rivalry names in Dancehall music now and anything involving
these two is taken as a competition by fans. (SM and Bhim Nation)
I was wondering why Shatta Wale was selected
as an opening act but then I asked my self, ‘Why not Shatta Wale’?
If an awards scheme was to drive the hype,
increase top of mind awareness and talk-ability of the show, what better way to
achieve it than to innocently pitch two rivals among themselves by way of performance?
If last year, Stonebwoy was the opening act
and he had a very ‘dope’ performance then putting Shatta Wale, as 2019 opening
act is a smart move by organizers. They get to start a healthy conversation on
‘whose opening act will be / is more ‘dope’ among two main tagged rivalry fan base
in dancehall in Ghana.
In the minds of SM fans, they are coming to witness their king
Shatta Wale who they are hoping will have a ‘better’ opening performance than
Stonebwoy while BhimNation fans are also coming in their numbers to witness if
Shatta Wale can match up to last year’s opening performance by their president
Stonebwoy.
The rest of us, are coming to witness a
great show and also secretly ‘judge’ whose opening performance was better
between these two rivals.
I think innocently, 3Music awards
organizers might have jut hit the jackpot for promotion because fans cannot
wait for the big night and see who wins the opening act award. lol
The 3Music awards is happening of the 30th
of March 2019, at the Fantasy Dome – (Trade Fair) be there early because Shatta
Wale is the opening act.
